It all started as a dream...

Years ago, while I was still in the corporate world, my daily dress code was suit, tie, cuff-links, and shiny shoes. I carried it well, I had a distinguished strut (I was told), and I took pride in my appearance and choice of colours and styles. I came "from the floor" and worked my way up the rank and file. I never forgot where I came from, I earned my way to the board room, and it was those floor experiences that allowed me to excel and offer alternative strategies and options to the senior management group. During my rise up the corporate ladder, I would often walk through the production areas and chat with the guys I once worked along side. It was back then that today's reality had begun its manifestation. For the guys on the floor had all sorts of nicknames for me... the one that stood out was Handsome Bastard.

It would follow me throughout the corporation to all of the company's international locations. "Here comes the Handsome Bastard". I considered it a term of endearment, a right of passage if you will. Fast forward about 20 years and I was well into my second career; a real estate broker. My dress code followed me into the world of real estate and my colleagues were also impressed by my style... somehow they too started calling me the Handsome Bastard.

Then one evening while relaxing with a glass of wine and a cigar, I said to my wife I have an idea; why don't we create a brand and call it Handsome Bastard?

And, the rest is history. Stay tuned for my next blog titled A New Beginning. In it I'll talk about how I launched the brand.