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The Man Behind the Brand
Home
Our Clothing
Blog
The Man Behind the Brand
It all started as a dream...
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It all started as a dream...
by Michael Baeumler
August 23, 2026
Years ago, while I was still in the corporate world, my daily dress code was suit, tie, cuff-links, and shiny shoes. I carried it well, I had a dis...
hoodies
t-shirts
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5 Reasons Canadian Men Are Choosing Handsome Bastard® Over Big Brand Hoodies
by Michael Baeumler
August 23, 2026
Walk into any mall in Canada and you'll find the same three or four big brand hoodies staring back at you. Same cut. Same logo. Same story. Thousan...
hoodies
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